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Abstract

Contemporary trends aim to shift the majority of services offered online. While expectations are very high that people will engage, learn and communicate via the Internet not everyone does and not all technologically designed services are successful. Little is known about online behaviour. This paper adds to the knowledge about two online behavioural groups, Lurkers and Posters by identifying two categories within each of these groups. The two types of Lurkers identified were categorised as Passive and Active Lurkers while the two types of Posters identified have been categorised as either Initial or Responding Posters. This information is valuable as educators and other service providers need to understand who is using their online services and how they might need to modify their service to achieve the best outcomes for their organisation and the clients.

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