Relationship marketing: Customer’s perception of using loyalty cards

Title

Relationship marketing: Customer’s perception of using loyalty cards

Files

Description

Retail companies offer range of loyalty programs to increase the number of loyal customers, although they are not sure whether loyalty programs are truly cost-effective. This research aims to identify the major factors affecting the use of loyalty cards from the customers’ perspective. A semi-structured qualitative method will be adopted.

Publication Date

2016

School

School of Business and Law

Disciplines

Marketing

Comments

Maboud, M. (2016). Relationship Marketing: Customer’s perception of using loyalty cards. Poster presented at the ECU Research Week, Friday 23rd September. School Of Business and Law. Research Centre Showcase. Growing Research in the School of Business and Law.

Relationship marketing: Customer’s perception of using loyalty cards

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