The Constructs Mediating Religions' Influence On Buyers And Consumers
Document Type
Conference Proceeding
Faculty
Faculty of Business and Law
School
School of Marketing, Tourism and Leisure
RAS ID
6158
Abstract
This paper reviews the factors of religion that appear to influence buyer and consumer behaviour based on the findings from Marketing and Religious Psychology. Five factors of religious influence have been identified. These factor are religious commitment, the motivation one takes toward religion, religious affiliation, knowledge about the religion, and the awareness of the social consequences of following a religion. The characteristics, importance, and applications of these factors are discussed.
Comments
Muhamad, N., Mizerski, D., & and Mizerski, K. (2008). The Constructs Mediating Religions' Influence On Buyers And Consumers. In Marketing: Shifting the focus from mainstream to offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference. Sydney, Australia. Abstract only available.