Title

Marketing Public Relations: Launching FUndies

Document Type

Book Chapter

Publisher

Oxford University Press Australia & New Zealand

Place of Publication

South Melbourne, Vic

Faculty

Business and Law

School

Marketing, Tourism and Leisure

RAS ID

9535

Comments

Originally published as: Howell, G, & Mizerski, K. (2011). Marketing Public Relations: Launching FUndies. In Sheehan, M., & Xavier, R. (Eds.). Public Relations Campaigns (pp 147-159). South Melbourne, Vic.: Oxford University Press Australia & New Zealand.

Access Rights

not open access

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