The impact of demographics on mobile service usage: Empirical evidence from Finland
Business and Law
This paper examines individual demographic differences in mobile service usage. Given the rapid technological development in mobile handsets and diffusion of new network technologies such as 3G and 4G technologies, consumers are increasingly using new mobile services. This paper reports on a survey of 4,062 Finnish mobile phone users and investigates demographic differences in mobile service usage. The results reveal that there are significant demographic differences in relation to various dimensions of experience with mobile communications and mobile marketing. The paper concludes with theoretical and managerial implications, and gives directions for further research.