Business and Law
This paper examines how academics can contribute to encouraging greater uptake of IS majors by women. Using a qualitative reflective approach we identify the perceptions and experiences of female undergraduates taking introductory IS courses in two universities, one in Australia and one in New Zealand, and discuss ways in which to improve their learning experience. We examine ways to improve the delivery of introductory IS courses in order to make information systems more relevant and less dreary to women undergraduates. The paper concludes with some recommendations for marketing courses and areas of further research.