Title

Virtual communities for SMEs: Implementing a regional electronic marketplace

Document Type

Conference Proceeding

Faculty

Business and Public Management

School

Management

RAS ID

2752

Comments

This article was originally published as: Burn, J., Gengatharen, D., & Standing, C. (2005). Virtual Communities for SMEs: Implementing a Regional Electronic Marketplace. In Khosrow-Pour, M. (Ed.) Managing Modern Organiszations with Information Technology: IRMA 2005 Proceedings. Hershey: Idea Group Publishing. p. 667- 670. Original article available here

Abstract

This paper reviews the concepts of virtual communities and electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Portal model is examined within this context. The authors ereview the underlying philosophy for the project and the planning which preceeded implementation. A review of the case highlights the problems which can occur and the issues which are critical for successful implementation of e-communities. finally the authors propose a model for effective virtual community implementations.

DOI

10.4018/978-1-59140-822-2.ch163

 

Link to publisher version (DOI)

10.4018/978-1-59140-822-2.ch163