Title

Is wine consumption an aesthetic experience?

Document Type

Journal Article

Publisher

Taylor & Francis

Faculty

Business and Public Management

School

Marketing, Tourism and Leisure

RAS ID

2956

Comments

This article was originally published as: Charters, S., & Pettigrew, S. (2005). Is wine consumption an aesthetic experience? Journal of Wine Research, 16(2), 121-136. Original article available here

Abstract

There has been occasional debate amongst aesthetic theorists about whether or not the consumption of wine can be considered an aesthetic process. This paper examines this debate empirically, using data from an exploratory study into wine consumption practices to elucidate the arguments. The findings of the study suggest that consumers perceive some key similarities between the consumption of wine and the appreciation of art forms. These similarities include: the pleasure provided by each; the interrelated role of sensory, emotional and cognitive responses; the focus on evaluative processes, particularly in relation to the concentration and training which they require; and the issues of personal taste. It can also perhaps be argued that both wine and art forms prompt a common perception of beauty.

DOI

10.1080/09571260500327663

Access Rights

free_to_read

 

Link to publisher version (DOI)

10.1080/09571260500327663