Document Type

Conference Proceeding

Publisher

IADIS Press

Faculty

Business and Public Management

School

Management

RAS ID

3166

Comments

This article was originally published as: Stockdale, R. J., Lin, C. Y., & Stoney, S. B. (2005). The effectiveness of SME websites in a buiness to business context. Proceedings of IADIS International Conference e-Commerce. (pp. 259-266). Portugal. IADIS Press. Original article available here

Abstract

This research analyses the effectiveness of SME business to business websites from a user perspective. An established evaluation instrument (eQual) is used to assess 80 websites in terms of usability, information quality, and interaction and service. The analysis shows that although a significant number of sites reflect little understanding of the attributes of good design or potential benefits to be gained from websites, there are examples of competent and effective website use.

 
COinS