Title

C-Commerce Innovation: Unravelling the effects of knowledge ties on embedded network structure

Document Type

Conference Proceeding

Publisher

Victoria University of Wellington

Faculty

Computing, Health and Science

School

Computer and Information Science

RAS ID

3737

Comments

This article was originally published as: Brogan, M. P., & Armstrong, L. (2005). C-Commerce Innovation: Unravelling the effects of knowledge ties on embedded network structure. Proceedings of Knowledge Management in Asia Pacific Conference (KMAP 2005). (pp. 1-12). Wellington, New Zealand. School of Management, Victoria University of Wellington.

Abstract

Relative to other nations, economically significant activity in Australia and New Zealand is skewed toward micro and small business. Issues of scale and- access to resources and expertise, suggest issues for Australian and New Zealand SMEs seeking to compete in the era of the global Internet economy. Collaborative, or so-called C-commerce, has arisen as a concept and key enabler for clustering of SMEs to secure resource advantage and to promote global competitiveness. Through the lens of a C-commerce case study in tourism, this paper explores network/actors that impinge upon C-commerce innovation in an SME setting. The paper demonstrates the usefulness of Social Network Analysis (SNA) as a method for understanding E-commerce information and knowledge flows between SMEs, and how these factors contribute to C-commerce clustering and innovation outcomes.

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