Title

Determinants for the adoption of internet banking in Thailand

Document Type

Conference Proceeding

Publisher

We-B Centre School of Management Information Systems, Edith Cowan Uinversity

Faculty

Business and Public Management

School

Business

RAS ID

1643

Comments

Originally published as: Jaruwachirathanakul, B., Fink, D. (2003). Determinants for the adoption of internet banking in Thailand. In Delivering IT and ebusiness value in networked environments - Proceedings 14th Australasian Conference of Information Systems.

Abstract

This study identified the key factors that encourage and inhibit the adoption of Internet banking in Thailand. The nature of factors were determined by reference to Taylor and Todd's Decomposed Theory of Planned Behaviour (Taylor & Todd 1985) and Rogers' Innovations Diffusion Theory (Rogers 1983). A survey of office workers in Bangkok elicited 506 replies for data analysis. Our research established that 'Features of the Web Site' and 'Perceived Usefulness' are the most significant encouragement factors in the adoption o.f the Internet banking in Thailand, while 'External Environment' is the most significant impediment. Findings will enable providers of Internet banking to understand bank consumers' behaviour and to develop appropriated strategies for its adoption.

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