Title

Teaching Children to be Safe: A Study of the Intervention Effectiveness of a Puppet Show

Document Type

Journal Article

Publisher

Association for Consumer Research

Faculty

Business and Public Management

School

Marketing, Tourism and Leisure

RAS ID

2547

Comments

This article was originally published as: Pettigrew, S. (2002). Teaching Children to Be Safe: a Study of the Intervention Effectiveness of a Puppet Show. ACR Asia-Pacific Advances, 5, 136-139. Original available here

Abstract

Part of the child socialisation process includes the learning of road rules and other safety information, such as how to handle unwelcome advances by strangers and what to do with abandoned syringes. This paper explores the effectiveness of a children’s puppet show in disseminating such safety information to children between the ages of six and eight. The findings suggest that puppet shows may be an effective means of reinforcing existing knowledge and communicating new information.