Teaching Children to be Safe: A Study of the Intervention Effectiveness of a Puppet Show
Association for Consumer Research
Business and Public Management
Marketing, Tourism and Leisure
Part of the child socialisation process includes the learning of road rules and other safety information, such as how to handle unwelcome advances by strangers and what to do with abandoned syringes. This paper explores the effectiveness of a children’s puppet show in disseminating such safety information to children between the ages of six and eight. The findings suggest that puppet shows may be an effective means of reinforcing existing knowledge and communicating new information.