Promaco Conventions Pty Ltd
Business and Law
Small business owner-managers are a difficult group to engage in training and learning activities and the delivery medium has often been cited as a reason. This paper reports the preliminary findings of a qualitative research project regarding small business owner-manager participation in an online collaborative learning forum. The findings suggest that three principle themes emerged to explain why some small business owner-managers participated in the forum. These include; access to a networked computer; the personal characteristics of the small business owner-manager, and the design of the online learning forum. The findings also suggest that learning styles need to be specifically tailored to suit the learner and that conventional learning delivery and styles may not be particularly appropriate to this cohort.