Title

You Will Die! Mass Media Invocations of Existential Dread.

Document Type

Journal Article

Publisher

University of Queensland

Faculty

Business and Public Management

School

Marketing, Tourism and Leisure

RAS ID

147

Comments

This article was originally published as: Henley, N. (2002). You will die! Mass media invocations of existential dread. M/C: A Journal of Media and Culture, 5 (1), here

Abstract

This paper explores the effect on consumers of these mass media invocations of the fear of death, or "death threats'. Verbatim comments are included from six focus groups conducted on fear and health promotion. Groups were delineated by age (16-20 years, 21-29 years and 30-49 years), gender, and socio-economic status (blue collar/white collar)

Access Rights

free_to_read