Title

Framework for Participants' Recognition of Key Success Factors in Electronic Marketplaces

Document Type

Conference Proceeding

Faculty

Business and Public Management

School

Business

RAS ID

555

Comments

This article was originally published as: Stockdale, R. & Standing, C. (2002). Framework for Participants' Recognition of Key Success Factors in Electronic Marketplaces. In Andersen, K. V., Elliot, S., Swatman, P. & Trauth, E. (Eds.) Seeking Success in e-Buisness: A Multi Disciplinary Approach. 2nd Conference on e-buisness: A Multi Disciplinary Research and Practice. London: Kluwer Academic Publishers.

Abstract

The development of electronic marketplaces ahs been prolific in the last five years and the pressure for companies to participate, before they have determined how to recognise the benefits and pitfalls, has been intense. This has left prospective participants facing a wide variety of choices in the selection of potential trading sites, in a marketplace that is both dynamic and immature. Although there are different drivers pushing companies towards participation, an appreciation of how electronic marketplaces are developing their trading models can support the selection process and enhance the trading experience of the participants.

This document is currently not available here.

 
COinS