Title

Destination branding and the web

Document Type

Book Chapter

Publisher

Butterworth-Heinemann

Place of Publication

Oxford

Editor(s)

N. Morgan, A. Pritchard & R. Pride

Faculty

Business and Public Management

School

Accounting, Finance and Business Economics

RAS ID

782

Comments

Originally published as: Palmer, A.(2002) Destination Branding and the Web. In N. Morgan, A. Pritchard & R. Pride. (Eds.) Destination Branding: Creating the Unique Destination Proposition. (pp. 186-197). Oxford: Butterworth-Heinemann. Original chapter available here.

ISBN 0750649941