Title

Managing new product development in the Chinese steel industry: An empirical investigation

Document Type

Journal Article

Publisher

Inderscience Publications

Faculty

Business and Public Management

School

Management

RAS ID

1321

Comments

This article was originally published as: Huang, X., Steffens, P., & Schroder, B. (2002). Managing new product development in the Chinese steel industry: an empirical investigation. International Journal of Technology Management, 24(5-6), 557-568. Original available here

Abstract

This study explores several important aspects of the management of new product development (NPD) in the Chinese steel industry. Specifically, it explores NPD success factors, the importance of management functions to new product success and measures of new product success from the perspective of the industry's practitioners. Based on a sample of 190 industrial practitioners from 18 Chinese steel companies, the study provides a mixed picture as China makes the transition from a centrally-controlled to market-based economy. On one hand, respondents ranked understanding users' needs as the most important factor influencing the performance of the new products. Further, formulating new product strategy and strengthening market research are perceived as the most important managerial functions in NPD. However, technical performance measures are regarded as more important and are more widely used in industry than market-based or financial measures of success.

DOI

10.1504/IJTM.2002.003070

 
COinS
 

Link to publisher version (DOI)

10.1504/IJTM.2002.003070