Title

Who is Being Helped When we Help Our Self?

Document Type

Journal Article

Publisher

University of Queensland

Faculty

Community Services, Education and Social Sciences

School

Communications and Multimedia

RAS ID

601

Comments

This article was originally published as: Green, L. R. (2002). Who is being helped when we help our self? M/C: A Journal of Media and Culture, 5(5). Original article available here

Abstract

Over the past quarter-century 'the self' has been transformed from a relatively esoteric concept of principal interest to philosophers and psychologists to a mainstay of popular culture and critical reflection. This paper addresses some of the themes linking this transition and suggests that the driving impetus behind it is the commodification of ideas as a strategy of coping with change (as well as the packaging and consumption of goods and services which bridge the gap between the less-than-perfect present and the shining future just around the corner).