Title

The future of ratings measurement

Document Type

Journal Article

Place of Publication

Sage

Faculty

Community Services, Education and Social Sciences

School

Communications and Multimedia

RAS ID

609

Comments

Originally published as: Danaher, P., & Balnaves, M. (2002). The future of ratings measurement. Media International Australia incorporating Culture and Policy, 105(1), 40-48. Original article available here

Abstract

The new media environment is changing the ways in which television services are delivered and accessed, putting increasing strains on the long-standing conventional audience tracking methodology. Not only are people watching television in different ways, through the proliferation of services via internet and pay TV, but new recording technology is also giving them the power to select what they watch and when they watch it, even bypassing the ad breaks along the way. Peter Danaher, Professor of Marketing at the University of Auckland, looks at how the ratings industry is trying to address these challenges. Professor Danaher was interviewed by Mark Balnaves.

DOI

10.1177/1329878X0210500107

 
COinS
 

Link to publisher version (DOI)

10.1177/1329878X0210500107