Title

Introducing ratings in transition

Document Type

Journal Article

Publisher

Australian Key Centre for Cultural and Media Policy, Griffith University

Faculty

Community Services, Education and Social Sciences

School

Communications and Multimedia

RAS ID

612

Comments

Originally published as: Balnaves, M., Ferrier, L., Phillips, G., & O'Regan, T. (2002). Introducing ratings in transition. Media International Australia incorporating Culture and Policy, 105(1), 6-9. Original article available here

Abstract

There is considerable ferment surrounding audience measurement systems in Australia and internationally (Balnaves, O'Regan and Sternberg, 2002). This article identifies the range and sources of this ferment. It pinpoints several pressure points such as the constitution of ratings panels and the problems of survey fatigue in a fragmenting media environment. Consideration is also given to ‘next generation’ ratings measurement technologies such as the personal people meter (PPM) and their likely impact upon the industry and its norms, and new media formats such as the personal video recorder (PVR) and the problems and opportunities they create for audience measurement systems.

DOI

10.1177/1329878X0210500103

 
COinS
 

Link to publisher version (DOI)

10.1177/1329878X0210500103