Title

Recognition and use of key success factors in electronic marketplaces

Document Type

Conference Proceeding

Faculty

Business and Public Management

School

Business

RAS ID

36

Comments

This article was originally published as: Standing, C. & Stockdale, R. (2001). Recognition and Use of Key Success Factors in Electronic Marketplaces. In Proceedings of the 12th Australasian Conference on Information Systems. Coffs Harbour, NSW: Southern Cross University. Original article available here

Abstract

This study examines the critical success factors previously identified as contributing to the development and success of e-marketplaces. An analysis of twelve e-marketplaces found that they were sensitive to the needs of their target market and offered services appropriate to that market. However, although each of the critical success factors were addressed by the e-marketplaces there remained areas of concern, particularly in the areas of security, technological infrastructure and neutrality. One success factor, that of meeting participants’ needs through value-add, was identified as being key in establishing competitive advantage.