Title

Event evaluation research

Document Type

Journal Article

Publisher

Cognizant Communication Corporation

Faculty

Business and Public Management

School

Marketing, Tourism and Leisure

RAS ID

133

Comments

Originally published as: Carlsen, J., Getz, D., & Soutar, G. (2000). Event evaluation research. Event Management, 6(4), 247-257. Original article available here

Abstract

This article describes the results of an investigation of the current use and importance of event evaluation criteria by tourism destination authorities (TDAs). The study involved a Delphi survey of Australian and international experts in event evaluation from the public and private sector. Both pre- and postevent evaluation criteria were investigated. The importance of alternative methodological issues, including return on investment (RoI), use of multipliers, and the issue of time switching and event-related travel, was also investigated. The results demonstrate consensus on the frequency of use and importance of a range of criteria and provide a platform for the development of a standardized approach to pre- and postevent evaluation. These pre- and postevent criteria are discussed in detail, and factors that should be considered when framing a model for standardized evaluation of events are suggested.

DOI

10.3727/152599500108751408

 
COinS
 

Link to publisher version (DOI)

10.3727/152599500108751408