Document Type

Journal Article

Publisher

Journal of Research for Consumers

Faculty

Business and Public Management

School

Marketing, Tourism and Leisure

RAS ID

141

Comments

Originally published as: Pettigrew, S. (2001). Why a Journal of Research for Consumers?. Journal of Research for Consumers, 1. Original article available here

Abstract

This article outlines the rationale behind the introduction of the Journal of Research for Consumers. The potential benefits to be gained from educating consumers are discussed, and arguments are made for the contribution of consumer researchers to the consumer education process. In particular, the deficiencies of the current dependence on research that produces managerial outcomes are discussed in terms of the limitations they place on understanding the relevance of consumption in consumers' lives. The structure of the Journal of Consumer Research is described in terms of the access provided to both academic and consumer audiences.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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