Title

Resource adequacy in new product development: A discriminant analysis

Document Type

Journal Article

Publisher

MCB UP Ltd

Faculty

Business and Public Management

School

Management

RAS ID

1323

Comments

Originally published as: Huang, X., Soutar, G. N., & Brown, A. (2001). Resource adequacy in new product development: a discriminant analysis. European Journal of Innovation Management, 4(1), 53-59. Original article available here

Abstract

New product development (NPD) is crucial to the survival and thriving of a business entity and a firm’s sources of advantages are important to the NPD success. This paper explores the marketing and technical resources adequacy of Australian small and medium enterprises (SMEs) in NPD. A survey of 276 Australian SMEs in the chemical and machinery industries was conducted. Analytical procedures include factor analysis, cluster analysis, and discriminant analysis. Findings from these analyses suggest that three distinct groups in terms of their NPD resources exist in Australian SMEs: one group with rich marketing and technical resources and skills, one with rich technical resource only, and one with rich technical skill only. The organisational and managerial characteristics of each group of these firms are described. The findings imply that different resource groups need to adopt different strategies in NPD.

DOI

10.1108/14601060110365574

 
COinS
 

Link to publisher version (DOI)

10.1108/14601060110365574