Potential Geotourists: An Australian Case Study

Document Type

Journal Article


Business and Law


Marketing, Tourism and Leisure




This article was originally published as: Mao, Y., Robinson, A. M., & Dowling, R. K. (2009). Potential Geotourists: An Australian Case Study. Journal of Tourism, X(1), 71-80. Original article available here


Geotourism is a new discipline and relatively little has been written about either its supply or demand sides. This research note presents the findings of a sample of potential Australian geotourists, all members of the Geological Society of Australia. The purpose of the study was to explore a potential market of geoscientists to test their interest in participating in commercial geotourism products as a means of developing niche geotourism opportunities in Australia. The findings show that potential geotourists prefer to undertake geotours independently rather than on organised tours. The majority of respondents wish to increase their knowledge of geological sites and landforms, which is encouraging as an indicator for the development of geotourism in Australia.