Title

Television Advertising As Medium Of Da'wah: A Case Study Of Modern Malay Muslim Women (MMW) Consumers

Document Type

Conference Proceeding

Publisher

Perpustakaan Negara Malaysia

Faculty

Education and Arts

School

Communication & Arts

RAS ID

10583

Comments

This article was originally published as: Hussin, R. (2010). Television Advertising As Medium Of Da'wah: A Case Study Of Modern Malay Muslim Women (MMW) Consumers. Proceedings of International Conference on Da'wah and Islamic Management (IC-DAIM). (pp. 8p.). Kuala Lumpur, Malaysia. Perpustakaan Negara Malaysia. Conference website available here.