Document Type

Report

Publisher

Health Promotion Evaluation Unit, School of Exercise, Biomedical and Health Sciences, Edith Cowan University

Place of Publication

Perth, Western Australia

School

Health Promotion Evaluation Unit, School of Exercise, Biomedical & Health Sciences

Comments

Rosenberg, M., Mills, C., Granich, J., Ferguson, R., French, S., & Wood, L. (2008). A review of the evaluation of Healthway sponsorships. Perth, Australia: Health Promotion Evaluation Unit, School of Exercise, Biomedical and Health Sciences, Edith Cowan University.

Abstract

This study reviewed the methods used by Healthway to assess sponsorship implementation/value and to explore complimentary or alternative evaluation measures...

Interview questions related to sponsorship activities, procedures, requirements and evaluation. Suggestions for practical and alternative ways of assessing sponsorship implementation and conducting evaluations were also asked. In addition, the perceived value of sponsorship investments to Healthway and satisfaction with the existing evaluation framework were also sought...

 
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