Authors

Greg Parry

Document Type

Other

Publisher

Edith Cowan University

Place of Publication

Joondalup, Western Australia

Faculty

Faculty of Business and Public Management

School

School of Finance and Business Economics

Comments

Parry, G. (2003). Evaluating the use of the web by print firms. Joondalup, Australia: Edith Cowan University.

Abstract

The disruptive impact of electronic commerce on the print industry has the potential to radically transform its value proposition. The challenge for the industry is to utilise the disruptive aspects of emerging technology to offer customers greater variety in the delivery of information and communication, and take advantage of potential cost innovations to improve declining rates of return. This paper reviews these developments and reports on an exploratory study of the Australian print industry that suggests that the extent of transformation has, to date, been limited.

Included in

E-Commerce Commons

 
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