Luxury purchases by working class, middle aged males in regional Western Australia
Document Type
Conference Proceeding
Publisher
Promaco Conventions Pty Ltd
Place of Publication
Sydney, New South Wales
School
School of Marketing, Tourism and Leisure
RAS ID
6157
Abstract
Studies of luxury purchases usually focus on high-end products targeting professionals. Thanks to an economic boom, working class men in mineral-rich regional Australia also have the financial wherewithal to purchase luxury items. This paper uses qualitative, convergent interviews to explore custom-crafted motorcycle purchases by skilled and semi-skilled workers in rural and remote Western Australia. The results suggest that key factors contributing to these luxury purchases are high income, relationship breakdowns, and the onset of middle age.
Access Rights
Free_to_read
Comments
Orr, B.J., Mizerski, K., Collins, N.S., Murphy, J. (2008). Luxury Purchases By Working Class, Middle Aged Males In Regional Western Australia. In the Proceedings of the Australian and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Sydney, Australia: Olympic Park. Original article available here.