Document Type

Conference Proceeding

Faculty

Faculty of Business and Law

School

Office of Assoc Dean - Teaching and Learning (FBL) / Marketing and Services Research Centre

RAS ID

14930

Comments

This article was originally published as: Hart, D. J., Fu, T. , Marchioro, G. J., & Ryan, M. M. (2012). Education Evolution: A Qualitative Study of Student Perception. Proceedings of Australian and New Zealand Academy of Management (ANZAM) Conference. (pp. 20). Perth, Australia. Original article available here

Abstract

The educational imperative of textbooks was examined for university business students. 82 students were interviewed to determine their perceptions of textbooks and the factors that affect their willingness to purchase. Student preferences on delivery format, content style and price were examined using choice activities. Issues raised related to the practical nature of print, price sensitivity, student collaboration and the tradeoffs of current and future learning materials for students. Print textbooks were more popular than e-Books and summary chapters are favoured for ease of information consumption. Pacific Rim editions are favoured over International editions and currency and local relevance are key determinants in the students’ preferences. The ‘authority of print’ and ‘experience’ of purchasing and owning a hardcopy version of a text book are posited as key considerations for students.

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