Document Type
Journal Article
Faculty
Faculty of Business and Law
School
School of Marketing, Tourism and Leisure
RAS ID
17448
Grant Number
NHMRC Number : 480109
Abstract
This research developed messages to promote abstinence from alcohol during pregnancy and identified elements that enhance message persuasiveness. An exploratory phase was conducted in 2009 that comprised four focus groups with 23 women inWestern Australia and elicited beliefs and attitudes on alcohol use during pregnancy and motivations for behavior change. Four television concepts were subsequently developed and appraised in five focus groups with 31 participants using standard advertising pretesting questions. The implications for campaigns addressing prenatal alcohol exposure and further research are noted and limitations discussed. Funding was received from Healthway and the National Health and Medical Research Council.
DOI
10.3109/10826084.2013.800118
Access Rights
free_to_read
Comments
This article was originally published as: France, K. E., Donovan, R. J., Henley, N., Bower, C., Elliott, E. J., Payne, J. M., . . . Bartu, A. E. (2013). Promoting Abstinence From Alcohol During Pregnancy: Implications From Formative Research. Substance Use & Misuse, 48(14), 1509-1521.This is an Accepted Manuscript of an article published by Taylor & Francis in Substance Use & Misuse on 02 Jul 2013, available online: here