Perceived benefits and challenges to wine tourism involvement: An international perspective

Document Type

Journal Article

Publisher

John Wiley and Sons Ltd

Faculty

Faculty of Business and Law

School

School of Business

RAS ID

16381

Comments

Duarte Alonso, A. , Bressen, A., O'Shea, M., & Krajsic, V. (2015). Perceived Benefits and Challenges to Wine Tourism Involvement: An International Perspective. International Journal of Tourism Management, 17(1), 66-81. Available here

First published (early view) 2013. Version of Record published 2015.

Abstract

This study extends institutional theory as a lens through which to critically examine the perceived benefits and potential challenges of developing wine tourism. The study applies an international perspective, with 471 participating wineries predominantly located in Italy and Spain. Fundamentally, the promotion of the winery's wines, distantly followed by the potential to significantly increase wine sales emerge as the main benefits winery respondents perceive from wine tourism. However, realizing these outcomes is not assured because of barriers including airport security checks, anti-drink-drive laws and limited physical resources. The implications from the findings are discussed, and opportunities for future research identified.

DOI

10.1002/jtr.1967

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