Title

Stakeholders' Perspectives on the Evolution and Benefits of a Traditional Wine Festival: The Case of the Grape Festival ("Fest dell' Uva") in Impruneta, Italy

Document Type

Journal Article

Publisher

Routledge

Faculty

Faculty of Business and Law

School

School of Business

RAS ID

17031

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Convention and Event Toursim on 14 November 2013 as: Duarte Alonso, A. , & Bressen, A. (2013). Stakeholders' perspectives on the evolution and benefits of a traditional wine festival: The case of the Grape Festival ("Fest dell' Uva") in Impruneta, Italy. Journal of Convention and Event Toursim, 14(4), 309-330. Available online here

Abstract

This study examines the perceived benefits of the “Festa dell’Uva” (Grape Festival) in Impruneta, Italy, predominantly from local winery and other business owners. Overall, participants’ comments identify the festival’s significant shift of focus, which has resulted in a loss of the original purpose of the festival and undermined the wine sector’s traditional importance. The findings align with some of the tenets of social exchange theory, and have important implications for the future of wine and food festivals. For instance, at times when many communities face socio-economic challenges, preserving their traditional food culture can be vital to maintain their identity.

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