Document Type

Journal Article

Faculty

Faculty of Education and Arts

School

School of Communication and Arts

RAS ID

16242

Comments

The final version of this paper has been published in : Elund, J. A. (2013). Masculinity, mass consumerism and subversive sex: A case study of Second Life's 'Zeus' gay club. Sexualities, 16(3/4), 423-444. by SAGE Publications Ltd, All rights reserved. It is available athere

Abstract

This article is a case study of a Second Life region in reference to the prevailing attitudes of sexual conservatism and the growing acceptance of homosexual coupling. The site of Zeus is a contested site of legitimacy in view of tensions regarding masculinity as it applies to sex, sexuality, gender conformity and consumption practices. Furthermore, it is representative of the tensions between an acceptable, albeit conservative gay male identity, and the subversive hyper-sexual and hyper-masculine subject of desire.

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