Title

Tweeting the lecture: How social media can increase student engagement in higher education

Document Type

Journal Article

Publisher

Human Kinetics

Faculty

Business and Law

School

School of Business and Law

RAS ID

19972

Comments

This article was originally published as: Scott, O. K. M., & Stanway, A. R. (2015). Tweeting the Lecture: How Social Media Can Increase Student Engagement in Higher Education. SMEJ, 9(2). Original article available here

Abstract

The higher education sector increasingly uses social media as an educational tool to develop a sense of community and foster student engagement, particularly as social networking sites have become an integral part of the lives of digital natives. The current study sought to explore whether the use of Twitter could foster student engagement in a sport marketing course, specifically by embedding Twitter through two assessments, online lectures and weekly tasks. Mean score comparisons indicated that over a 13-week semester, students (N = 68) felt more engaged and included in the course because it had Twitter, found Twitter to be relatively easy to use, and the use of social media aligned with course objectives. The results of the current study have salience in sport management education, because the effective use of Twitter within a higher education context demonstrates how the use of social media can foster engagement with course materials.

DOI

10.1123/SMEJ.2014-0038

Share

 
COinS