SuccessQuotient@Work for effective communication
McGraw Hill Education
Place of Publication
Oh. A., Loh, M.I., & Gringat, E.
Faculty of Education and Arts
School of Arts and Humanities
Communication is a fundamental part of human interaction. Communication is conceptualised as the process by which an individual, group or organisation transmits information (the message) to another individual, group or organisation. Being able to communicate effectively is one of the most important life skills that an individual can have. Effective communication involves both parties (i.e., the sender and the receiver) having the appropriate skills to communicate in a meaningful way. In other words, effective communication occurs when the sender's thoughts are transmitted to and understood by the intended receiver. The foundation of effective communication allows us to (i) express what we want to express, (ii) navigate through challenges, and (iii) enhance a sense of trust, understanding and connection with people at a personal and professional level.