Title

Visual Representations: The truth, the whole truth and nothing but the truth?

Document Type

Conference Proceeding

Publisher

World Business Institute

Editor(s)

Md. Mahbubul Hoque Bhuiyan

School

School of Business and Law

RAS ID

20872

Comments

Originally published as: Ryan, M. & Ogilvie, M. (2016). Visual Representations: The truth, the whole truth and nothing but the truth?. In Proceedings of 4th European Business Research Conference. Melbourne, Australia World Business Institute Australia. Available here.

Abstract

Pictures have been used as part of the research process for centuries across a range of disciplines. The aim of this paper is to discuss the reliability and validity of using visual representations in the research process. In this context, visual images include video film, photographs, hand drawn pictures, and graphic representations. Through an analysis of the researchers’ experience with different visual mediums across six separate studies, the advantages and disadvantages of this form of data capture are debated

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