The networking interactions of Australian women small business owners
School of Business and Law
The purpose of this study was to investigate the networking interactions of Australian women small business owners (SBOs) with the individuals within their networks. There is limited qualitative research that examines women SBOs’ network interaction. This study aims to addresses this gap and introduces an added dimension to women SBOs and their networks. Semi-structured interviews were conducted with 28 women SBOs. Six key findings emerged from this research. Frequency of contact was dependent on the business and personal needs of the SBOs. Trust, kind of information and time restrictions impacted participants’ communication mode and style of communication. Geographical distance between SBOs and their actors and business location (home based or not home based) did not influence participants’ mode of communication or frequency of contact. Strength of relationships or ties impacted participants’ network interactions. Practical implications of the findings and directions for future research are outlined.