Title

Understanding Chinese vacationers’ perceived destination restorative qualities: cross-cultural validation of the perceived destination restorative qualities scale

Document Type

Journal Article

Publisher

Taylor & Francis

School

School of Business and Law

Comments

Originally published as:

Chen, G., Huang, S., & Zhang, D. (2017). Understanding Chinese vacationers’ perceived destination restorative qualities: cross-cultural validation of the perceived destination restorative qualities scale. Journal of Travel & Tourism Marketing, 1-13.

Original article available here.

Abstract

This study aims to provide a deeper understanding of the dimensionality and consequences of existing Chinese vacationers’ perceived destination restorative qualities (PDRQs) by cross-culturally validating the PDRQ scale (PDRQS), which has been recently developed to assess individuals’ PDRQs in the American context. Using two samples of existing Chinese vacationers (sample 1: n = 230; sample 2: n = 148) who were taking a real vacation when being surveyed, and following a rigorous process of scale validation, the study confirmed that five out of the six original subscales (compatibility, extent, mentally away, physically away, and fascination) demonstrate cross-cultural reliability and validity in the Chinese context. In addition, fascination is found to be a predictor of Chinese vacationers’ experienced pleasure evaluation, and PDRQs as a whole a predictor of Chinese vacationers’ preference for a destination. Destination marketing implications are derived based on the findings.

DOI

10.1080/10548408.2017.1298494

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