Understanding Chinese vacationers’ perceived destination restorative qualities: cross-cultural validation of the perceived destination restorative qualities scale
Document Type
Journal Article
Publication Title
Journal of Travel & Tourism Marketing
Publisher
Taylor & Francis
School
School of Business and Law
RAS ID
25262
Abstract
This study aims to provide a deeper understanding of the dimensionality and consequences of existing Chinese vacationers’ perceived destination restorative qualities (PDRQs) by cross-culturally validating the PDRQ scale (PDRQS), which has been recently developed to assess individuals’ PDRQs in the American context. Using two samples of existing Chinese vacationers (sample 1: n = 230; sample 2: n = 148) who were taking a real vacation when being surveyed, and following a rigorous process of scale validation, the study confirmed that five out of the six original subscales (compatibility, extent, mentally away, physically away, and fascination) demonstrate cross-cultural reliability and validity in the Chinese context. In addition, fascination is found to be a predictor of Chinese vacationers’ experienced pleasure evaluation, and PDRQs as a whole a predictor of Chinese vacationers’ preference for a destination. Destination marketing implications are derived based on the findings.
DOI
10.1080/10548408.2017.1298494
Access Rights
subscription content
Comments
Chen, G., Huang, S., & Zhang, D. (2017). Understanding Chinese vacationers’ perceived destination restorative qualities: cross-cultural validation of the perceived destination restorative qualities scale. Journal of Travel & Tourism Marketing, 34(8), 1115-1127. https://doi.org/10.1080/10548408.2017.1298494