Title

Young children as consumers: Their vulnerability to persuasion and its effect on their choices

Document Type

Book Chapter

Publisher

Routledge

Place of Publication

Oxon, England

Editor(s)

Jansson-Boyd, C. V., & Zawisza, M. J.

School

School of Business

RAS ID

22511

Comments

Originally published as: Mizerski, D., Wang, S., Lee, A., & Lambert, C. (2017). Young children as consumers: Their vulnerability to persuasion and its effects on their choices. In C. V. Jansson-Boyd, & M. J. Zawisza (Eds.), Routledge international handbook of consumer psychology (pp. 327-346). Oxon, England: Routledge. Book chapter available here

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