Document Type
Journal Article
Publication Title
Journal of Travel and Tourism Marketing
Publisher
Routledge
School
School of Business and Law
RAS ID
25272
Abstract
This study aims to offer a clear and up-to-date typology and profile of Chinese cultural tourists in mainland China following the framework based on cultural centrality and depth of cultural experience. Using a sample of mainland Chinese tourists (n = 656) at three cultural attractions in Guangzhou, China, a typology of Chinese cultural tourists (namely casual, sightseeing, purposeful, serendipitous, and incidental) was developed and trip characteristics (e.g. prior knowledge, time spent to get to know the site before visit, change in knowledge, and on-site activities) and sociodemographics of each segment were also examined. In addition, slight differences are found between local day-trippers and tourists from outside Guangzhou in terms of their types and characteristics (prior knowledge, change in knowledge, and sociodemographics). Destination marketing and management implications are provided.
DOI
10.1080/10548408.2017.1350253
Comments
This is an Accepted Manuscript of an article published by Taylor & Francis in the Journal of Travel & Tourism Marketing on 10 Jul 2017, Available online: http://www.tandfonline.com/10.108/10548408.2017.1350253
Chen, G., & Huang, S. (2018). Understanding Chinese cultural tourists: typology and profile. Journal of Travel & Tourism Marketing, 35(2), 162-177. doi:10.1080/10548408.2017.1350253