Title

Understanding Chinese cultural tourists: typology and profile

Document Type

Journal Article

Publisher

Routledge

School

School of Business and Law

RAS ID

25272

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in the Journal of Travel & Tourism Marketing on 10 Jul 2017, available online: http://www.tandfonline.com/10.108/10548408.2017.1350253

Chen, G., & Huang, S. (2018). Understanding Chinese cultural tourists: typology and profile. Journal of Travel & Tourism Marketing, 35(2), 162-177. doi:10.1080/10548408.2017.1350253

Abstract

This study aims to offer a clear and up-to-date typology and profile of Chinese cultural tourists in mainland China following the framework based on cultural centrality and depth of cultural experience. Using a sample of mainland Chinese tourists (n = 656) at three cultural attractions in Guangzhou, China, a typology of Chinese cultural tourists (namely casual, sightseeing, purposeful, serendipitous, and incidental) was developed and trip characteristics (e.g. prior knowledge, time spent to get to know the site before visit, change in knowledge, and on-site activities) and sociodemographics of each segment were also examined. In addition, slight differences are found between local day-trippers and tourists from outside Guangzhou in terms of their types and characteristics (prior knowledge, change in knowledge, and sociodemographics). Destination marketing and management implications are provided.

DOI

10.1080/10548408.2017.1350253

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