School of Computer and Information Science, Edith Cowan University, Perth, Western Australia
This paper investigates the relationships between attitudes, behaviour and influence. The major objective of influence operations is predominantly to exert soft power and in doing this there is an assumption that it will change attitudes. It is assumed that by changing attitudes favourable to the influencer that behaviours will be changed. However, this is a problematic assumption. Influence operations whose messages seem to contradict the real behaviour of the influencer tends to nullify the message; and, in fact, might reinforce the attitudes and behaviours of the foe and begin to alienate friends. Messages should be based on a credible reality; actions that prove that reality to be false might actually have a negative impact and reinforce unwanted behaviours.