There have been significant global developments in water footprinting in the past few years and a growing adoption and application of the water footprint concept to improve water management outcomes. This article provides an overview of the principles and ideas underlying water footprints and their current status in sanctioned water dialogue and governance in Australia. Arguments are advanced as to why and how water footprint initiatives generally, and water footprint labelling of consumer products specifically, can contribute to the efficient use and sustainability of freshwater resources. The article concludes that any initiative will require both the cooperation and goodwill of industry organisations and policy guidance from government.


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