You will die ! Mass media invocations of existential dread
Henley, N. (2002). You will die! Mass media invocations of existential dread. M/C: A Journal of Media and Culture, 5 (1),
Abstract
This paper explores the effect on consumers of these mass media invocations of the fear of death, or "death threats'. Verbatim comments are included from six focus groups conducted on fear and health promotion. Groups were delineated by age (16-20 years, 21-29 years and 30-49 years), gender, and socio-economic status (blue collar/white collar)
Discipline(s)
Advertising and Promotion Management | Marketing
Recommended Citation
Henley, Nadine, "You will die ! Mass media invocations of existential dread" (2002). Marketing, Tourism and Leisure Papers. Paper 5.
http://ro.ecu.edu.au/smatl_pubs/5
Link to Full Text 