You will die ! Mass media invocations of existential dread

Document Type

Journal Article

Publication Date


Publication Details

Henley, N. (2002). You will die! Mass media invocations of existential dread. M/C: A Journal of Media and Culture, 5 (1), here


This paper explores the effect on consumers of these mass media invocations of the fear of death, or "death threats'. Verbatim comments are included from six focus groups conducted on fear and health promotion. Groups were delineated by age (16-20 years, 21-29 years and 30-49 years), gender, and socio-economic status (blue collar/white collar)