Title

Building reputation equity through stakeholder centred communication management : an exploratory study in the Australian oil & gas industry

Date of Award

1-1-2007

Degree Type

Thesis

Degree Name

Master of Business

School

Perth Graduate School of Business

Faculty

Faculty of Business and Law

Abstract

This exploratory study examines industry reputation in the Australian oil and gas sector (AOG). It answers an urgent call by writers in relevant fields including marketing, communications, public relations and management to consider corporate reputation in broader terms and beyond organisational boundaries. The goal of this research is to develop an understanding of the building blocks and communications processes by which industry reputation/s forms.

http://library.ecu.edu.au/record=b1720445

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