Building reputation equity through stakeholder centred communication management : an exploratory study in the Australian oil & gas industry
Date of Award
Master of Business
Perth Graduate School of Business
Faculty of Business and Law
This exploratory study examines industry reputation in the Australian oil and gas sector (AOG). It answers an urgent call by writers in relevant fields including marketing, communications, public relations and management to consider corporate reputation in broader terms and beyond organisational boundaries. The goal of this research is to develop an understanding of the building blocks and communications processes by which industry reputation/s forms.
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Mazzella, A. L. (2007). Building reputation equity through stakeholder centred communication management : an exploratory study in the Australian oil & gas industry. Retrieved from http://ro.ecu.edu.au/theses/293