Date of Award
Doctor of Philosophy
School of Computer and Information Science.
Computing, Health And Science
Professor William Hutchinson
This thesis investigates business transformation on the Internet; particularly the nature and significance of Cyber transformation theory and the Marketspace Model as a framework for E-commerce adoption. E-commerce can raise a firm's productivity, transform customer relationships and open up new markets. The extent to which nations become adopters of E-commerce is set to become a source of comparative national competitive advantage (or disadvantage) in the twenty first century.
Brogan, Mark P., "Transformation theory and e-commerce adoption" (2006). Theses: Doctorates and Masters. Paper 51.