Date of Award
Master of Business
Faculty of Business and Public Management
Dr Nadine Henley
Illicit-drug use is a major problem in our society. Policing, charging and incarcerating offenders incurs a significant strain on government resources, and results in criminal records for those found guilty. This study examines the attitudes and beliefs of young adults (18-24 years) toward social marketing messages about marijuana and other illicit-drug use. The purpose of this study was to investigate the effect various levels of marijuana use have on young people’s acceptance of anti-drug messages. That is, do source and message credibility change as a result of young people’s experience of marijuana use?
Perman, F. (2002). Crossing over the line : becoming a marijuana user alters perceptions of source and message credibility in anti-drug campaigns. Retrieved from http://ro.ecu.edu.au/theses/737