Date of Award

1-1-2002

Degree Type

Thesis

Degree Name

Master of Business

Faculty

Faculty of Business and Public Management

First Advisor

Dr Nadine Henley

Abstract

Illicit-drug use is a major problem in our society. Policing, charging and incarcerating offenders incurs a significant strain on government resources, and results in criminal records for those found guilty. This study examines the attitudes and beliefs of young adults (18-24 years) toward social marketing messages about marijuana and other illicit-drug use. The purpose of this study was to investigate the effect various levels of marijuana use have on young people’s acceptance of anti-drug messages. That is, do source and message credibility change as a result of young people’s experience of marijuana use?

Included in

Sociology Commons

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