Date of Award

1-1-2004

Degree Type

Thesis

Degree Name

Doctor of Philosophy

School

School of Education

Faculty

Faculty of Community Services, Education and Social Sciences

First Advisor

Dr Tony Fetherston

Abstract

Since the Thailand economic crisis in 1997 there has been a sense of urgency expressed in many areas of the society that businesses must modernize their practices and focus more on international trade and communication. Two important components of the changes required are better use of Information and Communication Technologies (ICT) and better use of the English language for business communication. In the education arena this has translated into the need to provide graduates with better skills in the use of English and computers. These two skill areas come together naturally in the study of Business English. In Thailand Rajabhat Institutes have a major responsibility for the training of business professionals and for the improvement of local communities. Therefore research is required to determine how best Thai Rajabhat may improve the provision of Business English to better service the needs of employing organizations and the local community. This study set out to conduct research to address this area of concern.

Share

 
COinS